The Most Advanced
School Marketing Agency
on the Planet
Channel Roles
What Each Channel Does
Google Ads: Captures Intent
Parents already searching for a school right now. Highest conversion rate. Lowest CPL. Primary budget channel at 70% of total spend. Landing pages must be phone-first — Georgia converts via phone at 90–95%, the highest rate in the KRK network.

Meta Ads: Creates Awareness
Parents who have not started searching yet. Meta builds brand familiarity before Google captures the lead. January and February are the strongest Meta window. Landing pages must be form-first.

Retargeting: Closes the Loop
Parents who engaged but did not convert. Runs across both Google Display/YouTube and Meta simultaneously. 3–5x more likely to enroll than cold audiences. Highest-ROI budget line in the account.

Budget Allocation
70/30 Split — Every Month
Google Ads (70%)
  • 70% Performance Max
  • 15% Branded search defense
  • 15% High-intent search including GA Pre-K
  • Retargeting funded from Google Display/YouTube allocation
Meta Ads (30%)
  • 70% School year always-on enrollment campaign
  • 20% Meta retargeting (website visitors + video viewers)
  • 10% Event boosts — open houses and community events
Monthly Budget Examples
Brand Awareness and Enrollment,
Powered by AI and a Decade of Proof
Campus Marketing Group is not a flat-rate vendor. We are a growth partner with over 10 years managing marketing across 300+ schools in the United States. We built our own AI-powered intelligence platform because nothing on the market was good enough for schools.
Your Current Agency Is Flying Blind
One Channel. One Report.
Flat-rate plans cover one channel. One report. The report looks clean because they built it.
Unverifiable Data
The data shows what they choose to show. You have no way to verify what is working, what is wasted.
No Real Accountability
Whether your enrollment is growing because of them or in spite of them - you simply cannot know.
Introducing
The Only Platform Built Specifically for Schools
We built School Tracker AI because no other tool existed for school marketing at this level. It is a live intelligence platform pulling GA4, Google Search Console, and AI visibility data for every one of your locations. Our team walks into your monthly sprint already knowing exactly what to fix and where to grow. No lag. No guessing. No PDF you cannot verify.
Live GA4 & Search Console Data
Per location, updated daily
AI Visibility Scoring
How your schools appear in ChatGPT, Claude, and Gemini
Monthly AI-Generated Priority Actions
Based on your real data
Full Sprint Transparency
Every task, every hour, and every decision visible to you
Budget Scenarios
Based on real KRK managed location data: Google blended CPA $600 · Peak season (May–Aug) CPA $405 · Off-season (Sep–Apr) CPA $828 · Meta 2025 CPL $537 · 70/30 split. Lead projections are monthly averages — peak months will outperform significantly, off-season will run well below. Ad spend is paid directly to Google & Meta
ENTRY
$1,500/mo ad spend
  • Google Ads (70%): $1,050
  • Meta Ads (30%): $450
  • Est. Google leads: 1–2/mo
  • Est. Meta leads: 1/mo
  • Est. total leads: 2–3/mo
  • Management fee: $1,200
  • Total monthly: $2,700
A conservative entry point. At this spend level both platforms are still building their data foundation — expect CPAs to run above benchmark while campaigns find their footing. Best suited for a location that wants to test the channel before scaling.
BALANCED · RECOMMENDED
$2,500/mo ad spend
  • Google Ads (70%): $1,750
  • Meta Ads (30%): $750
  • Est. Google leads: 2–4/mo
  • Est. Meta leads: 1–2/mo
  • Est. total leads: 3–6/mo
  • Management fee: $1,200
  • Total monthly: $3,700
Minimum viable spend where both platforms can actually function. Google at ~145 clicks/mo supports algorithmic optimization. Meta at $25/day is at the learning phase threshold. Range reflects off-season ($828 CPA) to peak season ($405 CPA).
AGGRESSIVE
$4,000/mo ad spend
  • Google Ads (70%): $2,800
  • Meta Ads (30%): $1,200
  • Est. Google leads: 4–7/mo
  • Est. Meta leads: 2–3/mo
  • Est. total leads: 6–10/mo
  • Management fee: $1,200
  • Total monthly: $5,200
True algorithmic leverage. Google at ~230 clicks/mo with enough volume to compress CPA toward the $405 peak-season range. Meta at $40/day with proper headroom. Best scenario for July–August enrollment push.
PREPARED FOR KRK CASCADES · GEORGIA
Your Monthly Investment
Management fee plus recommended ad spend. Projections are based on real performance data from managed KRK locations — 14 months of Google Ads data ($44,721 spend, 224 conversions) and two full years of Meta data. Ad spend goes directly to Google and Meta, never through us.
Management Fee
$1,200/mo
16 hrs/month · Full specialist team
Full Retail Value
$2,400
At $150/hr · You save $1,200/mo
What's Covered
  • Google Ads + Meta Ads management
  • SEO, web updates, social content
  • School Tracker AI reporting
  • Sprint planning + strategy call
Hour allocations are estimated and flexible. Each month, our team shifts focus based on your data, your season, and where the highest-impact work is.
16 Hours Per Month · An Example on how Work can be Distributed
What Counts as a Lead
Phone Call
A tracked inbound call from a paid ad. Georgia parents call at a 90–95% rate from Google. Call tracking is required from day one — these are your highest-intent leads.
Web Form Lead
A completed inquiry form submitted through a landing page. Meta drives the majority of form leads. Requires a dedicated landing page separate from your Google page.
90-Day Ramp Expectation
Month 1 — Setup & Launch
Campaigns go live. Pixels, call tracking, and CAPI configured. Expect CPL 30–50% above benchmark while Google and Meta gather data. ~60% of projected leads.
Month 2 — Optimization
Campaigns optimizing on real conversion data. Bid strategies tighten. CPL starts dropping toward benchmark. ~75–80% of projected leads.
Month 3+ — Full Performance
Georgia benchmarks become achievable. School Tracker AI has enough data to generate priority actions. Lead volume and CPL stabilize.
Ready to Grow?
Campus Marketing Group is not a flat-rate vendor. We are a growth partner with over 10 years managing marketing across 300+ schools in the United States. We built our own AI-powered intelligence platform because nothing on the market was good enough for schools.
AI-Powered Intelligence
School Tracker AI - the only platform built specifically for school marketing.
300+ Schools Served
A decade of proven results across the United States.
Brand Awareness & Enrollment
Every discipline your enrollment needs, coordinated and proven.